My Work.
Take a look at some of my recent projects below to see how I bring ideas to life through impactful visuals and thoughtful communication.
WVU Student Life Social Media Specialist
As the WVU Student Life Social Media Specialist, I showcase campus life and develop and design engaging content for WVU’s social platforms, including Instagram, X, and Facebook. My goal is to highlight student stories to foster connection, community, and belonging both on and off campus.
Humble Influence: The Strength of True Followership
InnerAction Media - Marketing Specialist Intern
For the launch of Humble Influence: The Strength of True Followership, I managed social media channels to support the book’s promotion while also contributing behind the scenes through campaign planning, website optimization, and SEO research. My work focused on enhancing user experience, improving search visibility, and aligning digital content with the book’s brand voice to drive engagement and campaign effectiveness.
Aineo Cards
Social Media Intern
As a Social Media Intern with Aineo Cards, I assisted in researching and identifying influencers for PR outreach to increase brand awareness and audience engagement. I also captured video and photography content for social media channels.
Boyd County Tourism and Convention Bureau
Social Media Content Creator
I worked with Boyd County Tourism and Convention Bureau in Ashland, Kentucky, to craft strategic social media campaigns that elevated community engagement by spotlighting Boyd County’s unique attractions and rich cultural heritage, driving increased local and visitor interest.
Content Example:
The Delta Hotel. Ashland, Kentucky.
Located on Winchester Avenue in Downtown Ashland, the Delta Hotel is the perfect place for a weekend getaway, corporate event, family vacation, you name it! In addition to luxurious suites, the hotel offers a variety of amenities, including multiple meeting spaces, a fitness room, a highly-rated restaurant, as well as a coffee shop. The Winchester, located on the second floor of the hotel, boasts a delicious menu, comforting ambiance, and spacious bar. From brunch to bourbon, enjoy a high-quality dining experience without leaving the comfort of your hotel.
Cru at WVU
Social Media/Communications Coordinator
Through storytelling, design, and strategy, I helped shape Cru at WVU’s digital presence to foster faith-based engagement and build a strong campus community. From creating dynamic reels and graphics to crafting compelling captions, my work was designed to connect, inspire, and invite.
Year Round Rosguill - Ireland Off-Season Tourism Campaign
Creative Director – Strategic Communications Capstone
As Creative Director, I led a student agency in developing an integrated campaign to boost Ireland’s off-season tourism. Our work included audience research, creative strategy, a functional website prototype, and a social media presence designed to inspire travel during non-peak seasons. Competing against three student agencies, our campaign was selected as the winning proposal by the client for its strong insights, cohesive messaging, and innovative approach.
 |  |  |  |
|---|---|---|---|
 |  |  |  |
This presentation showcases select slides from our winning campaign to promote Ireland’s off-season tourism, developed during my time as Creative Director.